Coin Excelsior - The Contemporary Department Store
Coin Excelsior is a new format to launch Coin as a premium department store, upgrading its offer with Brands belonging to the accessible luxury category alongside Italian and international contemporary Brands.
The first store opened in 2014 in Rome, Venice was renovated in 2015 and the plan is to replicate the success by trasforming more Coin stores into Coin Excelsior in the near future.
The heart of Rome, and specifically via Cola di Rienzo, is the location chosen to host the very first Coin Excelsior, the premium department store paving the new pathway of the historical brand.
4,300 square metres of floor space spanning three floors, inside a building from the early twentieth century with an Art Nouveau feel, completely redesigned by architect Vincenzo De Cotiis. An evolution of the brand towards the high end, expressed in a carefully selected range of Italian and international fashion, beauty and home décor brands, displayed in an elegant space designed to treat customers to a vibrant, unique shopping experience.
This is one of the most beautiful stores in our network, where we want to offer those who adore Rome and its beauty a place which is accessible, but unique, elegant and refined. A splendid hall dedicated to beauty products and jewellery and a first floor dedicated to fashion welcome visitors to a shopping experience that is more than worthy of our magnificent capital city.
Three floors linked thanks to new vertical connections and a large lamp that comes down from the skylight to emphasise the centrality of the space.
“The Coin Excelsior design is fruit of the desire to open up the commercial spaces to the architecture they inhabit.”
The ground floor is dedicated to the world of beauty and jewellery, from the shop-in-shop of Tiffany & Co to must-have international fine scents and a selection of contemporary brands including Aveda, Kiehl’s and Mac.
The first floor is entirely dedicated to fashion. Marc Jacobs, Valentino RED, Joseph, Lauren by Ralph Lauren, Armani Collezioni, Patrizia Pepe and Allsaints are some of the brands in the women’s range. Paul Smith, Z di Zegna, Hugo boss and many others feature in the menswear selection, which caters for the demanding, sophisticated customer seeking practical garments for both day and leisure wear.
Coin has chosen the heart of Rome and via Cola Di Rienzo for the first Coin Excelsior in Italy, which will offer a new way of perceiving the worlds of fashion and contemporary lifestyle.
TAKE THE METRO (LINE A) AND GET OFF AT OTTAVIANO OR LEPANTO 10 MINUTES FROM CASTEL SANT’ANGELO, THE VATICAN, PIAZZA DEL POPOLO.
The department store in Venice paves a new pathway in the shopping experience offered by the city, opening the doors to a refined, contemporary buying experience.
The store offers those who live in, and visit, this unique city a carefully selected range of Italian and international brands, in an elegant sophisticated setting with large spaces dedicated to fashion, accessories and jewellery.
A journey through fashion in pursuit of the very best in clothing, accessories and beauty products.
The ground floor hosts a wide range of must-haves fine scents, with international brands such as Jo Malone, Bond No. 9, Byredo, Mac and a selected array of beauty products.
Victoria Beckham, Paula Cademartori and Phillip Lim complete the accessories range, which also continues on the first floor with a vast array of footwear: Jimmy Choo, Gianvito Rossi, Adidas and Nike and the huge selection of brands chosen by Massimo Bonini, including Gedebe,
Versace, Kallisté, Sebastian, MSGM and N° 21.
The first and second floors are dedicated to the women’s collections, hosting the “Contemporary multibrand” area (Theory, Kenzo, MSGM, Isabel Marant), located alongside brands such as Nokaoi, Sandro, Joseph, Armani Collezioni and Lauren by Ralph Lauren.
On the third floor, Armani Collezioni, Z Zegna, Paul Smith and Slowear are only some of the brands that compose the men’s range, which caters for the demanding customer who seeks practical garments for both day and leisure wear.
Finally, the Coincasa home decoration department is located on the top floor, completing the range of products on offer in this innovative space in the old town centre of Venice.
The department store in Cannaregio, completely redesigned in collaboration with Studio Vincenzo De Cotiis Architects, spans four floors, built around the original inner courtyard.
The light, bright, clear spaces and volumes merge thanks to layouts that combine new expressive styles and pre-existing elements to create an elegant yet functional product display.
TAKE THE VAPORETTO LINE 1 OR 2 AND GET OFF AT RIALTO 20 MINS FROM PIAZZALE ROMAAND SANTA LUCIA STATION